Kia ora,
I'm Sophia.
A communications and marketing consultant with more than a decade of experience delivering compelling and meaningful mahi that keeps people and their wellbeing at its heart.
Communications and
marketing with purpose.
I specialise in designing and managing impactful projects and campaigns, crisis management and social media.
Project Management
If you have a comms/marketing project in need of management, I’d love to help. I thrive on deadlines, challenges and thorny deliverables.
Comms planning & strategy
Communications plans and strategies are often overly complicated, but they shouldn’t be. Let's create one that's comprehensive but brief, easily understood by everyone involved and adaptable to the needs of your audience and your work.
Campaign design, development & delivery
I specialise in marketing campaigns for social good (otherwise known as social marketing, behaviour change marketing or values-based marketing) and have led the design, development and delivery of nationwide campaigns to support people in times of crisis, to help reduce bullying and to uplift wellbeing.
Copywriting
Your work matters – let’s find a way to write about it so other people know what you’re doing, why you’re doing it and how they can get involved.
Resource development
From websites to brochures, I bring ideas to life, collaborating with experts in design and production to deliver brilliant final products.
Media, PR and crisis comms
I’ve spent my career building strong relationships with media in New Zealand. Crisis communications are my strength – I’m great at putting out fires, building relationships and sorting through complex, challenging and dynamic problems to find a way through.
Social media
I understand new platforms, changing algorithms and shifts in user behaviour, and can help you find your place and voice among them.
Let's work together
on the mahi that matters.
I've led national marcomms responses to natural disasters, the Covid-19 pandemic and suicide contagions. Over the course of my career, I have developed, led and overseen national campaigns like Mental Health Awareness Week, Pink Shirt Day and All Sorts.
While I can work on just about anything, I’ve been lucky to spend my career building up a depth of knowledge and expertise in mental health, wellbeing and suicide prevention. Within my field, I have particular expertise in:
Say hi!
Ready to work together? Fill out the form below and I'll get back to you.